Apple… whatcha smokin?

Apple… I am in no position to argue about your operation as a business, I know you have been profitable to your shareholders.

I know you have a marketing machine that is unequivocal, how else could you sell us products that don’t differ much from year to year, yet keep us salivating and wanting each new product you come out with… Even when we don’t really need it… Yes that is marketing at it’s best, make people want something… For needs and wants are two entirely different things.

My beef with you today is about the iPhone, the new 3GS. I have the iPhone 3G, and I love it. I use it all the time, my hand gets numb from prolonged iPhone use, but I just shake it off. It does what I need it to do… I do not need the iPhone 3GS… Let me tell you why.

If I jailbreak my current jPhone, I can take videos, and upload them to YouTube, Vimeo, Flickr, 12second, and many more sites that I do not know about…. Yet the 3GS, only uploads to YouTube, and is not that much better in quality. Sure it can edit those videos, but speaking from experience, editing on a big screen is hard, you want to tell me that it would be a pleasant experience to do it on a little screen? I don’t think so!

What about the digital compass? I can make a real compass using a needle and a cup of water, yes it works better with GPS, but I know how to read maps, so it’s not something I need.

What else? Nothing much to boast about, faster, better, all good but I can’t justify an upgrade.

Yet I still want one… So what am I thinking? And how are you (Apple) pulling this off?

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